Only Jira admins can create or edit Structure labels.
To create a new label:
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Select Marketplace apps from the Jira settings (⚙️) menu.
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Select Manage Structure Labels in the sidebar.
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Select + Label and enter a name, then select the checkbox to create the label.
After you create your label, you can change its appearance from the Color & Preview dropdown.
Editing a label
From the label management screen, you can:
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Rearrange the labels to change their display order in the Label menu.
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Rename a label: Click the label’s name, enter a new name, and select the checkbox.
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Select a new appearance for a label from the Color & Preview dropdown.
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Delete a label by clicking the trash can icon.